Speaking on the Activision earnings call earlier this week, Publishing president and CEO Eric Hirschberg explained that pre-orders are on a downward trend and should no longer be solely relied upon to gauge interest in future releases.
"You guys can see the same thing we see industry-wide, which is that there's been sort of a secular downturn as it relates to preorders," he explained. "We think that's happening due to a number of factors: Things like increased digital consumption, particularly on the next-gen consoles; titles being widely available on day one; and the decline overall for demand of software on the previous gen consoles."
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