Sony's Andrew House has revealed why the company decided to announce the PlayStation 4 before Microsoft could do the same for the Xbox One, and also admitted the decision not to show the box wasn't a deliberate decision.
In the months preceding the next-generation console reveals last year, there was lots of back-and-forth about which company would be first to come out with its new machine. In the end, it was Sony that took the first leap, and now SCEI president Andrew House has revealed why at the Develop Conference in Brighton.
"I think we were probably earlier in the announce than we have been previously, and that was very deliberate," House admitted. "I wanted to be out there first with the first announcement for this generation so you've got an opportunity to stake the ground and hopefully take something of a leadership position. Again, we'd had the experience of launching later than our competitor and that played very heavily to many of the thought processes and decisions made about PlayStation 4."
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