It’s easy to get caught in the headlights. After all, E3 is out to impress you. Unexpected announcements, fancy presentations, the biggest triptych you’re ever likely to see – it’s all part of the most effective hype-machine in the world, running at full steam. It can be overwhelming, and that’s sort of the point.
Nowhere is this feeling more concentrated than the first time you see a new game in motion. Whether it’s a polished trailer or a beguiling demo, it can genuinely feel like you’re peering into the future. Sadly, for all this intense excitement, there’s an equal and opposite reaction. But it doesn’t appear until months or even years later, when the game is finally released. The finished article might look different to how you remember it. Sometimes entire sections of gameplay, which we’ve watched and re-watched over the months, salivated over, evaporate. What we end up playing feels diluted.
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