Xbox One will soon cost £399.99 in the UK.
The new estimated retail price will be available from 28 February. Microsoft also confirmed that the new price will apply to the Titanfall bundle that was also announced today.
"For us it's about giving UK gamers the best value we can," said Xbox's UK Marketing Director Harvey Eagle, who spoke to IGN ahead of today's announcement. "That really starts with the announcement we’re making today with this new £399 price-point.
"But it’s also very much about the launch of Titanfall, and now seems a great time to offer the best value we can and include what is the hottest game of this new console generation in the box for our fans."
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