0.15% of Mobile Players Account for 50% of In-Game Revenue

The sliver of players responsible for half of all the in-game revenue accumulated for “freemium” mobile games is shockingly small, new research from mobile analytics firm Swrve has found. The report found just 0.15 per cent of players account for 50 per cent of monthly mobile revenue from in-game purchases, meaning the vast bulk of players deliver no revenue whatsoever to developers.

Swrve found the vast majority of players surveyed make no purchases; only 1.5 per cent of players active in January 2014 made an in-app purchase that month. With 50 per cent of revenue collected from just the top 10 per cent of those that actually make purchases, this group represents tiny 0.15 per cent of total players.

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