Jack Tretton, former president and CEO of Sony Computer Entertainment America, has found a new job on the advisory board of a start-up investigating Artificial Intelligence.
PR Web reports Tretton will now help the company, called Genotaur, with its hopes of licensing new forms of interactive interfaces to partners across a range of fields, including digital entertainment and video games.
Genotaur's main focus is on developing new forms of "intelligent interactive interfaces" between humans and computers. Alongside games and digital entertainment, other areas the company is looking to branch into include robotics, childhood education and even action figures.
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