mardi 6 mai 2014

Destiny is a $500 Million Gamble For Activision, Says Kotick

Destiny could be the most-expensive video game ever created, with Activision Blizzard planning to spend $500 million on its development and promotion.


The figure comes courtesy of CEO Bobby Kotick at last week's Milken conference (via Reuters) and dwarfs the amount spent on most games, and even Hollywood films.


It's worth noting this number doesn't solely cover development, but all the other expenses associated with manufacturing a title, including "marketing, packaging, infrastructure support, royalties and other costs".


Seeing as Activision and Bungie jointly hope the title will have a ten-year lifespan, the hope is the shared-world shooter becomes a massive franchise that should easily manage to recoup the initial investment. Between 15 and 16 million copies of the $60 game would likely have to be bought in order for this to happen, according to analysts. It's a big ask for an unproven franchise but, thankfully, there's some serious pedigree behind it.


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