jeudi 27 février 2014

European Commission Wants Crackdown on Free-to-Play Games

The European Commission is meeting today and tomorrow with various “national enforcement authorities and large tech companies” to discuss concerns over complaints from across Europe regarding in-app purchases.


The Commission notes that Europe’s “app economy” is on the rise and is expected to be worth an estimated €63 billion in the next five years. However, it also notes that while over 50 per cent of the European digital games marketplace consists of games advertised as “free”, many contain costly, in-app purchases.


The Commission believes some consumers are not fully aware that they are spending money because their credit cards are charged by default and that children are particularly vulnerable to aggressive marketing in “free to download games which are not free to play.”


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