Almost immediately after PlayStation 4 launched in mid-November of 2013, it was clear that Sony was on to something. The company managed to sell a million PS4s in 24 hours, and the console was only out in North America. It was an incredible victory for a company that previously announced over a million PS4 pre-orders that were presumed to be spread across multiple territories, from the US to Sony's stronghold of Europe to its home country of Japan.
Suddenly, PlayStation 4 was a true force with its record-setting sales, though the writing was on the wall since the console's reveal that February. Sony was doing everything right. It was doing what Greg and I pleaded for it to do for years on Podcast Beyond by focusing on the hardcore gamer. Sure, PS4 can play Blu-rays and boot-up Netflix, but who cares? You buy a gaming console for games; everything else is icing on the cake. Sony's message, especially when juxtaposed to Microsoft's "TV, Sports, Call of Duty"-centric approach, has clearly won-out so far.
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