Hollywood has long stuck by the belief that having female leads in films means mediocre box office returns. The incredible success of recent films like The Hunger Games: Catching Fire and Frozen slap that convention in the face, and the numbers prove it. FiveThirtyEight analyzed 1,615 films released between 1990 to 2013 to look at the correlation between "the prominence of women in a film and that film’s budget and gross profits."
They measured gender bias in films by using the Bechdel test. Developed by Alison Bechdel in 1985, the test requires a movie to meet three criteria: there are at least two named women in the film, they have to converse with each other at some point, and that conversation can't be about a male character. Not enough films make it through with flying colors, but those that do perform better at the box office.
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