mercredi 20 août 2014

China Theaters Testing Interactive Movie Experience

If you'd rather comment on a movie in a theater instead of watching it, China is testing a system just for you.


According to The Hollywood Reporter, theaters in major cities such as Beijing and Shanghai are trying out "bullet screens." The interactive screens allow audiences to send text messages from their phones that are displayed onscreen during the film. As you can see in the below example, the texts don't just pop up at the bottom of the screen out of the way, the words float across the movie.


Screencap from CCTV demonstrating the onscreen text messages Screencap from CCTV demonstrating the onscreen text messages


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