dimanche 27 juillet 2014

Box Office: Lucy's Mind Over Hercules' Muscle

The sci-fi action thriller Lucy debuted atop the weekend box office, dethroning reigning champ Dawn of the Planet of the Apes and easily trouncing fellow new release Hercules.


Lucy opened in first place with an estimated $44 million, proving to be star Scarlett Johansson's biggest opening ever for a non-Marvel movie. Not faring as well was Dwayne "The Rock" Johnson whose Hercules debuted in second place with $29 million, his weakest opening weekend since journey 2: The Mysterious Island.


Hercules, based on the Radical Comics title, reportedly carried a price tag of $100 million not including marketing costs so it's a disappointment; Lucy reportedly only cost $40 million.


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