Horror, theoretically, shouldn't be big business. By their very gory, visceral nature, horror movies alienate a great number of the movie-going population. A lot of folk can’t stomach them. Parents can’t take their kids to see them. The elderly don’t generally like them. They frequently have low budgets and no-name actors, bucking the idea that dictates audiences will only pay for movie stars and explosions. The last thirty or so years have seen a depressing number of paint-by-numbers sequels and terrible remakes. They shouldn't work.
And yet, they do.
The Conjuring, the latest trick from horror magician James ‘Saw’ Wan, was one of the surprise hits of the American summer. Costing $20 million to make, it’s currently sitting at a current worldwide gross of over $240 million. It left films with much bigger budgets, much bigger stars, and much higher concepts in its dust. The Conjuring’s David vs Goliath success story is not historically abnormal. Just look at Saw, Paranormal Activity, The Blair Witch Project, Friday the 13th, The Evil Dead… and so it continues into the past.
via IGN All http://feeds.ign.com/~r/ign/all/~3/arFtANe6anc/the-curious-appeal-of-horror-movies
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