The newest music video from rock band Linkin Park is "Guilty All the Same," an interactive, six-minute video game created in Windows/Xbox game-maker program Project Spark.
Speaking to Billboard, band members Joe Hahn and Make Shinoda reveal that they wanted fans to "play with" their music, granting them the ability to take apart and remix both the song and the game in any way they want. The idea came to them after Hahn's attendance at E3 2013.
"I saw this cool demo for Project Spark, and it just blew my mind," Hahn says. "For me, the next step was to see if we could showcase our next song as a game instead of a video."
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