Riot Games and HBO have started up an advertising campaign, pairing up League of Legends with Game of Thrones for some cross-promotion.
Dustin Beck, Riot's VP of eSports, spoke with
listdaily about the overlap of fans between the two fantasy franchises, suggesting that such promotions might become more commonplace with the growing popularity of the MOBA.
"Generally speaking, a lot of non-endemic players are starting to take notice," Beck says. "Big names are now starting to understand the demographic that they’re able to reach through eSports, which is a relative nuanced and new demographic that they traditionally haven’t been able to reach effectively."
Aucun commentaire:
Enregistrer un commentaire