Ubisoft isn’t afraid to delay a game if it thinks it can be better. Following delays for several of Ubisoft’s major titles in both 2012 and 2013, North American president Laurent Detoc explained to IGN the thought process behind pushing games, and how it fits into the company's long-term strategy.
“It’s a very intense decision,” Detoc told IGN. “I think one of the fascinating things about this industry is that you can go from genius to idiot in an extremely short time frame. These are some of those moments, where you’re riding sky high on Watch Dogs or Rayman, and then suddenly you have to break it to the outside world, and sometimes even convince the inside people. Not everybody agrees. You have to say, ‘this is in the best interest of the product, to do this,’ because at the end of the day we’re going to be able to do this extra fine tuning.”
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