Ubisoft Would Delay Assassin’s Creed If Needed

Apart from PC delays, Assassin’s Creed has released each fall like clockwork since 2009, but Ubisoft tells IGN it would delay the release of a game in the series if the quality of the installment was in question.

Speaking to IGN in a conversation about delays, Ubisoft North American president Laurent Detoc said that Ubisoft would break Assassin’s Creed's annualized schedule by delaying a game "if it's not good enough."

“If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it,” Detoc told IGN. “That damages the brand. I’m not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won’t want it anymore. That’s what saves the recurrence. There are 30 million people or so who have been playing Grand Theft Auto. Last year, to pick a round number, we had about 10 million people playing Assassin’s Creed. When we come up with an Assassin’s Creed the next year, there’s another 10 million brand new people who might be interested in the new setting, because of the new history, or the new naval battles and the pirates. It’s a variation on gameplay from even last year.”

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