EA’s Ghost studio has taken control of the Need for Speed franchise.
Speaking to Videogamer, studio head Marcus Nilsson explained that the brand “needs continuity” in order to maintain its identity.
"It cannot go from black to white between Black Box and Criterion, and that's why we're now thinking about the brand as Ghost owns it,” Nilsson said. “We're going to build it, we're going to build it on Frostbite 3,
people will see something they are familiar with every time we release the game. And I think that is the core basis of building a brand; that people know what to expect."
via IGN All http://feeds.ign.com/~r/ign/all/~3/hz58ciyoAzQ/eas-ghost-studio-takes-control-of-need-for-speed-franchise
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