Sony will lose money on each piece of PlayStation 4 hardware sold at launch, the company has revealed, but it's positioned itself to mitigate that loss once with some common purchases.
The news was revealed by Sony Japan's Masayasu Ito in an interview with Eurogamer. He went on to point out that the other purchases it anticipates the average consumer will make with a PS4 at launch -- such as a PlayStation Plus membership and a game -- will allow it to recover its losses. Reiterating what Sony's Andrew House told Reuters recently, Ito also noted that, even if these purchases are not made, the PlayStation 4 will begin generating a profit more quickly than the PlayStation 3. Due to factors like the development of the Cell processor, Sony's ability to turn a profit on PS3 was hindered in the console's first several years of availability.
via IGN All http://feeds.ign.com/~r/ign/all/~3/34Byf8YG4qM/playstation-4-hardware-to-be-sold-at-a-loss-at-launch
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