The NCAA has confirmed that it will not renew its contract with EA Sports. In a statement on NCAA’s official site, the organization wrote that it “has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game.”
“We are confident in our legal position regarding the use of our trademarks in video games,” the statement says. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.” The NCAA notes that its current contract expires in June 2014, but “our timing is based on the need to provide EA notice for future planning.” As a result of the decision, NCAA Football 14 “will be the last to include the NCAA’s name and logo.”
via IGN All http://feeds.ign.com/~r/ign/all/~3/nz29usXH5n4/ncaa-will-not-renew-ea-sports-contract
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