Atari founder Nolan Bushnell thinks the video game company floundered because of its sale to a particular media conglomerate, the pioneer revealed in a recent Reddit Ask Me Anything.
“Don't sell to big Hollywood studios,” Bushnell wrote in response to Reddit user Reliant’s question about the biggest lesson he learned at Atari or Chuck E. Cheese.
“Atari had an extraordinary corporate culture that was destroyed within two years of the sale,” Bushnell wrote. “I think that Atari would still be important today if that sale hadn't occurred.”
Bushnell and Ted Dabney founded Atari in 1972. Bushnell then sold Atari to Warner Communications in 1976 and he left the company in 1979. Atari was a prominent console manufacturer and publisher and developer of games until the video game crash of 1983. The company shuttered and had its assets split the following year.
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